Vella is the modern solution for a spotless home.
1913
Meet Vella
Born in 1913, Vella Veatch was our founder and CEO’s grandmother. She held the values of hard work, resilience, and spotless grout near and dear.
2009
How it all started
Jeri carried these values with her when she moved her family to Dallas and founded Highland Park Housekeeping. Over the next 15 years, HPH grew to become Dallas’s #1 cleaning service, with 42 teams cleaning across DFW.
2023
Vella was born
In 2023, after meticulous research, relentless fine-tuning, and putting thousands of sponges to the test, Jeri launched Vella—a fresh approach designed specifically to solve the timeless challenges of keeping a home truly spotless. The secret? Doing things the Vella way: completely, thoroughly, and never cutting corners.
Ready for the clean of your dreams?
Take our Clean Quiz to find out exactly what your home needs. We’ll even throw in 20% off.